Stockport Choice-Mortgage
Stockport Choice-Savings


Vernon Building Society


What we did

• Brand Platform
• Brand Identity
• Internal Comms
• Teaser Campaign
• Brand Guidelines
• Website
• Print
• Copywriting
• Signage

Founded in 1924 in Stockport, Cheshire, the Vernon is an independent, mutual building society. They seek to provide competitive mortgages, savings and investment products and to be a trusted source of reliable financial advice within their local community.

To get under the skin of the Vernon's brand we facilitated a series of brand platform workshops with the building society’s team and key stakeholders to empower and help shape the key brand values.

'Customer Experience' shone through, scored highly and was at the heart of the Vernon in the brand platform workshops. This was instrumental in developing the brand identity, the 'star' communicates customer experience whilst its hand drawn style reflects the human and personal touch.


VBS Rebrand first VBS Rebrand second

A huge impact with our stakeholders

"The Vernon Building Society's vibrant new brand identity has created a huge impact with our stakeholders, members and the wider community. Adam and his team at Shift helped us define our brand values and used the insight to create a unique brand identity and launch campaign which truly reflects our brand values, strategy and customer experience as 'Stockport's Choice' for mortgages & savings."
Steve Fletcher - Chief Executive
Vernon Building Society
Brand Articulation
Brand Guidelines
Brand Guidelines 2

Teaser Campaign

Teaser Posters
Teaser Posters 2
Teaser Social Media


Launch Day
Products Poster
Value Wall
Vision Wall
Value Wall 2
Launch Day HQ
Website Reskin
Poynton Branch

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