Stockport Choice-Mortgage
Stockport Choice-Savings

Rebrand

Vernon Building Society

 

What we did

• Brand Platform
  Workshops
• Brand Identity
• Internal Comms
• Teaser Campaign
• Brand Guidelines
• POS
• Website
• Print
• Copywriting
• Signage
 

Founded in 1924 in Stockport, Cheshire, the Vernon is an independent, mutual building society. They seek to provide competitive mortgages, savings and investment products and to be a trusted source of reliable financial advice within their local community.

To get under the skin of the Vernon's brand we facilitated a series of brand platform workshops with the building society’s team and key stakeholders to empower and help shape the key brand values.

'Customer Experience' shone through, scored highly and was at the heart of the Vernon in the brand platform workshops. This was instrumental in developing the brand identity, the 'star' communicates customer experience whilst its hand drawn style reflects the human and personal touch.

 

 
VBS Rebrand first VBS Rebrand second
 
 
 
Brand Articulation
 
 
 
Brand Guidelines
Brand Guidelines 2
 
 
 

Teaser Campaign

 
Teaser Posters
Teaser Posters 2
 
 
 
Teaser Social Media
 
 
 

Launch

 
Launch Day
Launch Products
 
 
 
Products Poster
 
 
 
Value Wall
Vision Wall
Value Wall 2
 
 
 
Launch Day HQ
Launch Day Branch 1
Launch Day Branch 2
 
 
 
Cup
Website Reskin
 
 
 

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