We saw Darlington Building Society’s 160th anniversary as the perfect opportunity to not only celebrate their success but also continue their passion for giving back to the communities they serve all year round.
The 160 Campaign became a year-long platform for DBS to promote their services, products and charity work. We tasked our client to raise £160,000, volunteer 160 days of their time and support 160 local charities. The outstanding results speak for themselves.
By entwining an old & new theme, our creative approach was able to reflect the longstanding traditions of a brand that has a strong position in a modern world.
105%
of target money raised throughout the year
117%
of target volunteer days contributed by 88 staff and including 89 different organisations/causes
131%
of target supporting different causes