Rebrand

Kettlewell Fuels is an independent fuel supplier located in the heart of North Yorkshire. They deliver their products to surrounding and local areas across domestic, agricultural and commercial sectors.

When constructing the Kettlewell rebrand, we wanted to design an icon that truly reflected the brand's identity and highlighted the USP’s to consumers. The droplet shaped fuel graphic contains three hills strokes that each signify the main products available to consumers. The image also aesthetically reflects the locality of where Kettlewell operates and delivers, Yorkshire.