We instantly recognised the potential of Darly and wanted to take this character to an even greater height of success and influence. With the target market in mind, a children's book was the next platform for the little locomotive to reach.
The Accomplished author and Darlington Brand Ambassador Peter Barron wrote Darly’s Magical History Ride and his words beautifully complimented our design, illustrations and concept. We designed Darly originally as a CGI image, but we believed he belonged in his first story as a classic hand painted style figure that authentically resembles a children's book character.
Darly’s Magical History Ride made its debut at the Hullabaloo Theatre in Darlington with the attendance of local community and very excited children. Peter Barron performed a live reading of the book to a young audience truly enchanted by our idea that became 32 pages of a story that is far from over.
Available to buy at
Amazon and
Waterstones
30%
increase in new Darly accounts since Book Launch