DBS160-Mortgage
Dbs160-Mortgage-road

160th Anniversary Campaign

Darlington Building Society

 

What we did

• 12Mth Campaign
• Campaign
  Identity
• Illustrations
• Infographic
• Copywriting
• Print
• POS
• Social Media
• AGM
 
We saw Darlington Building Society’s 160th anniversary as the perfect opportunity to not only celebrate their success but also continue their passion for giving back to the communities they serve all year round.

The 160 Campaign became a year-long platform for DBS to promote their services, products and charity work. We tasked our client to raise £160,000, volunteer 160 days of their time and support 160 local charities. The outstanding results speak for themselves.

By entwining an old & new theme, our creative approach was able to reflect the longstanding traditions of a brand that has a strong position in a modern world.
 
105%
of target money raised throughout the year
117%
of target volunteer days contributed by 88 staff and including 89 different organisations/causes
131%
of target supporting different causes
 
 
DBS160-Logos
 
 
 
DBS160-CausesPosters
 
 
 
DBS160-AnnualReport
DBS160-AnnualReport2
DBS160-AnnualReport3
DBS160-Help2Buy
 
 
 
DBS160-ClockAdvert
DBS160-BulbBus
 
 
 
DBS160-Timeline
 
 
 
DBS160-MortgageRoadTentCard
DBS160-MortgageRoadAdvert
Dbs160-Poster-MortgageRoad
DBS160-TillNewspaper
 
 

Lorem ipsum dolor sit amet, consectetur adipiscing elit,

 
 
 
DBS160-StatsBanner
 
 
 

Related Client Projects

If you liked this case study, here are some other projects that we did for the same client.

 
 

Other Client Projects

If you liked this case study, here are some other projects that might be of interest.