Darly

Darly's Magical History Ride Book

Darlington Building Society

 

What we did

• Book Design
• Illustrations
• Typography
• POS
 
We instantly recognised the potential of Darly and wanted to take this character to an even greater height of success and influence. With the target market in mind, a children's book was the next platform for the little locomotive to reach. 

The Accomplished author and Darlington Brand Ambassador Peter Barron wrote Darly’s Magical History Ride and his words beautifully complimented our design, illustrations and concept. We designed Darly originally as a CGI image, but we believed he belonged in his first story as a classic hand painted style figure that authentically resembles a children's book character.

Darly’s Magical History Ride made its debut at the Hullabaloo Theatre in Darlington with the attendance of local community and very excited children. Peter Barron performed a live reading of the book to a young audience truly enchanted by our idea that became 32 pages of a story that is far from over. 

Available to buy at Amazon and Waterstones
 
30%
increase in new Darly accounts since Book Launch
 
 
Cover
Darly At Darlington
Edward Pease School
Enchanted Tunnel
Britain At War
Boom
Darly Smiling
Henry VIII
Locomotion
Ghost Tunnel
Wall
Volcano
T-Rex
Roar
Cliff
Beach
BackCover
 
 

Keep the ideas coming!

"We are really delighted with the progress we are making with Darly and your support with this is fantastic.  Even better, it feels as if we are all enjoying it and everyone is warming to our little character. Keep the ideas coming!"
Colin Fyfe - CEO
Darlington Building Society
 
 
 
Colin Fyfe Speech
 
 

Absolutely Delighted

"I am absolutely delighted to say that I am happy to sign this off. I honestly do not think I have had more pleasure in signing something off in all my years in marketing! I cannot wait to see this!"
Caroline Darnbrook - General Manager - Customer Strategy & Delivery
 
 
 
Darly Money Train Set
 
 
 
Peter Reading Book
Peter Reading Book - Boom
Peter Reading Book - Trex
Creator & Reader
Darly Birthday Banner
 
 
 
Darly and Mayors
 
 
 
Darly and Children
 
 
 

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