Launch Campaign

We wanted Chorley Building Society’s launch to strongly and passionately project two of their biggest products, mortgages and savings. Capturing the culture of the organisation was important to us, and brand platform workshops helped us to get beneath the skin of the brand and to its true identity and core values.

We took the ‘C’ of Chorley’s name and turned it into a staple feature of the brand's identity and ethos. Through graphics and imagery, we highlighted the embracing shape that hides within the letter to create the concept of CBS welcoming new and old customers and practising their longstanding value and commitment to delivering excellent financial products.