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SFC - Stage 1

About Whiterock

Powerful Executive Recruitment

Whiterock is the executive recruitment consultancy for ambitious people who believe in achieving results and who demand an unrivalled service at all times.

With a winning track-record in successful recruitment outcomes for both clients and candidates, Whiterock operates nationally with offices in Leeds and London, specialising in sectors including facilities management, construction, logistics, engineering, renewable energy and utilities, manufacturing, IT and telecoms.

Shift’s challenge

The business name was changing and Shift was brought in to support this significant event.

But also, despite the organisation being dynamic, energetic and professional, these messages were not being clearly communicated, which in the recruitment sector, a highly competitive and saturated sector, is nigh on essential to make them stand out.

In such a pressured and demanding environment there was also a lack of internal team cohesion and throughout the Shift Full Circle Stage 01 process one of our tasks was to provide initiatives that would strengthen the team’s unity.

Shift’s objective

The priority was to create a brand platform for the company that would enable it to expand, grow, improve and create careers.

There were several end targets outlined that kept everyone’s focus throughout the workshop process. These included providing a foundation to support the targeting and development of the selected markets and sectors.

The activity also had to contribute towards the creation and implementation of a cohesive brand message both internally and externally.

It had to be designed to aid the creation and implementation of ‘Internal Branding’ and also identify and facilitate the change of company name.

A proposition that offered both internal motivation for team whilst at the same time communicating a strong external brand message was created, Winner. Achiever. Believer. Deliver.

These powerful words have been used across all media formats and are proving to be a success for both the companys internal and external audiences.

Shift delivered

  • SFC Brand Platform & brand book
  • Cms Website
  • Job Search Database
  • Advertising Campaign
  • Brand identity